Longevity is not only about a long life but also a long, happy and fulfilled life.

We aim to build on the great work of projects like the Blue Zone Diet – which has highlighted the diets and lifestyles of the ‘longest-lived cultures’

The basis of these diets is fresh healthy wholefoods. This is why our first focus is local, organic vegetables.

We are working on three premises:

1. All ‘long-lived cultures’ have plant-based wholefood making up the majority of their food.
2. A wholefood plant-based diet offers a real opportunity to reverse the ills of the ‘modern western diet’
3. The current situation in the meat industry is unsustainable